Why Treat Yourself to Flowers?
Flowers are so often thought of as something you receive: a gift, a gesture from someone else marking a milestone. At Élan Flowers, we'd like to make the case for the flowers you give yourself.
There's a particular pleasure in walking into a room full of fresh flowers with no occasion attached. An arrangement on the kitchen counter. An orchid in the living room. Florals that exist for no reason other than that you wanted them there. It's a small, quiet luxury, and one of the few that rewards you the moment you notice it, every time you walk by.
Treating yourself to flowers isn't indulgent so much as it is an investment in how a space, and the time spent in it, feels.
There's science behind the way flowers make us feel. A Rutgers University study found that fresh flowers have a measurable, lasting effect on mood, with people reporting less anxiety and more satisfaction with life for days after flowers entered the room. Researchers found something similar in the home, people living with fresh flowers reported less worry, more compassion, and more energy at the start of their day. Tellingly, they kept their flowers where they spent the most time, and wanted flowers to be what they saw first each morning. So the quiet lift you feel walking past that arrangement on the counter, or waking up beside a vase of roses, isn't just in your head. Or rather, it is, in the best possible way.
It's why our weekly subscription clients so often tell us that it isn't about the flowers arriving, it's about the version of their week that includes them.
The next time you're debating whether an arrangement needs an occasion to justify it, consider this your occasion. Élan is here for the milestones. We're just as glad to be here for Wednesdays.
If you'd like more Wednesdays with flowers in them, our weekly subscription delivers a fresh, seasonal arrangement to your home each week. Learn more about subscriptions.